Creativity never stops

With the expansion of the reference sector from goldsmithing to that of big fashion brands more than a dozen years ago, a new chapter opened for the Arezzo-based company, at the forefront of enamelling, rhinestone, and pearl bonding processes for fashion accessories.

We spoke about this with the company’s owner Laura Del Siena, who emphasised how the relationship of trust established with the big brands has gradually led the company to work 90% for the fashion sector. “One of our strengths is to develop a true partnership with the client, being able to implement new ad hoc techniques that go beyond standard processing.

In particular, for ex novo samples, not only do we assess pure technical feasibility and delivery times but also the best way to interpret client needs in the most innovative and creative way possible, sometimes starting from a sketch or even an idea.”