Making consumers aware of what they are buying, but also becoming a monitoring tool in the hands of regulators. This is how the digital passport (Dpp) can facilitate the transition to a circular and sustainable economy. Explaining this is Matteo Sgatti, regional sales manager of REMIRA Italia, a leading software house in the fashion&luxury market for supply chain management that, thanks to the experience gained with its WEBLABEL product, has managed to mark a turning point in the world of smart labeling. It is a software application that provides information on textile, leather and footwear products placed on the market. And it meets a specific need: to provide solutions to comply with the intentions of the European Community, which plans to define the specifications of the Dpp regulation by 2025 and make it operational by 2027.
The goal of REMIRA's WEBLABEL, which has already been adopted by major brands, is to make products clearly identifiable by tracing their production history, from the supplier of the raw material to who processed it. How? Simply by framing a Qr Code that links to an easily searchable infographic. But it will go further, making the data also available to inspection bodies, which will then be able to verify its veracity, thanks to a network connected at all times with every link in the production chain. But REMIRA is looking ahead to a future in which to use AI algorithms to collect and control information, enabling brands to keep track in real time of everything that happens upstream of the finished product and, if necessary, intervene.
The challenge now is to be able to collect all the data in time, as the fashion supply chain is complex and with actors that may have different levels of digitization. This is precisely why REMIRA started well in advance, so as to create the foundation of the system and understand, step by step, what knots need to be untangled to be ready for the leap of 2027. This is also why it is a partner in the Fashion for Future Lab, which involves the University of Florence, Pin di Prato, and Its Mita di Scandicci (Fi), set up this year in order to help companies equip themselves with innovative solutions to stay competitive, especially in terms of sustainability. For REMIRA, it is a way to actively contribute to these goals, thanks to the information gathered in the field, but also an opportunity to compare with professors working on the topic at a European level. In the knowledge that widening the gaze is the best way to design an increasingly virtuous future of fashion.
