Credit: Brunello Cuccinelli
Made in Italy began to take shape between the 1950s and 1960s, establishing itself as an internationally recognized brand of quality and style. It was during this period that Italy became synonymous with excellence in the fashion, design, automotive and craftsmanship sectors. But when was this denomination officially born? And why was April 15 chosen as the official day of Made in Italy? Here are all the numbers of a label that makes Italy unique in the world.
APRIL 15
The National Day of Made in Italy is celebrated on April 15, but it is a symbolic date, chosen because it is the anniversary of the birth of Leonardo da Vinci. The origins of Made in Italy as an identity brand are in fact identified in a totally different date, namely February 12, 1951, when the first fashion show dedicated to Italian craftsmanship took place at Villa Torrigiani in Florence.
23 COMPANIES
These are the Italian companies that are among the 100 top global luxury players. Among these: Prada, Moncler, Brunello Cucinelli, Giorgio Armani, Golden Goose and Max Mara, excellences that tell the story of Made in Italy through creativity, quality and innovation.
6 CITIES
There are 6 districts that symbolize Made in Italy:
- Milan: World capital of fashion, over 12,000 companies in the sector
- Florence: Heart of excellent leather goods and artistic craftsmanship
- Vicenza: International hub of jewelry and goldsmith work
- Naples: Temple of bespoke tailoring and artisan tradition
- Bologna: High-end footwear district
- Venice: Fine production, artistic glass and luxury manufacturing
5 VALUES
Those that have always defined the identity of Made in Italy and make it recognized and loved throughout the world:
- Quality, such as care for materials and attention to detail
- Craftsmanship, an expression of manual knowledge handed down over time.
- Innovation, as the ability to look to the future while remaining faithful to tradition.
- Style, synonymous with timeless elegance.
- Sustainability, such as respect for the territory and for those who live there.
