Credit: Assoricamatori -
Associazione Italiana Ricamatori
An ancient tradition that continues to evolve, handed down from generation to generation but also reworked thanks to new technologies that enrich and renew it: that of Italian embroidery is a long story of love and patience, born in homes and transformed into a point of excellence of Made in Italy. And yet, Italian embroidery is not talked about enough, also considering the economic impact, and not only cultural, that it has on the luxury supply chain and beyond.
Yes, because the embroidery sector, which nowadays is made up of 3 macro-categories - manual embroidery for high fashion and luxury, industrial embroidery for the entire fashion sector and customization - is one of the flagships of Italian craftsmanship.
And also one of the economic pillars of the handmade supply chain in Italy, with 4800 employees and over 1200 specialized companies, spread throughout Italy with a prevalence in the North (Lombardy leads with 23% of presences, followed by Veneto at 22% and Tuscany with 11%) and with average revenues that for the top 10 companies average around 14 million euros.
Data that give an idea of the importance of the sector, but that cannot describe it exhaustively: in fact, there are many companies that, although not registered under this specific Ateco code, have within them a sector dedicated to the development, prototyping and production of embroidery, and which therefore contribute to the development of the sector.
For them too, there is Assoricamatori, the Italian Embroiderers Association, which aims to increasingly trace the companies that are part of this supply chain and promote in Italy and around the world the inestimable value, both economic and cultural, that it represents.
“We need an official association, which brings together all the Italian embroidery factories that share the same vision of quality, tradition and innovation, translated into a Code of Ethics,” says the president of Assoricamatori, Stefano Pucci. “Only through a common goal can we adequately enhance this inestimable heritage of manufacturing companies, which translates into jobs and specialized knowledge.”
An association that also serves as a guarantee of quality for brands that turn to companies in the sector, which will thus have the guarantee of obtaining a unique product, which represents the excellence, creativity and tradition of Italian embroidery, both for handmade and machine-made.
Through collaboration with the main training institutes and thanks to its direct connections with specialized partners and professionals, in fact, Assoricamatori promotes the sector also among the new generations and supports companies in facing the challenges of the market, including the right to work, sustainability and research.
