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The new frontier of embroidery is in home décor

Armani draws inspiration from the beaded embroidery of its couture collections to create the design of its Brera wallpaper, while Fendi enriches the Fur Walata cushion with a shearling motif inspired by a vintage pattern designed by Karl Lagerfeld. Embroidery, one of the strongest techniques in fashion collections, is now becoming a key feature in home decor as well.

 

Credit: Giorgio Armani

 

Thanks to its craftsmanship DNA, embroidery is a key element for expressing a brand’s savoir-faire and identity, even in home collections. This is how the iconic Dior Toile de Jouy, a symbol of French craftsmanship, appears on the placemats signed by the maison. While embroidery was traditionally confined to bed linens, bath textiles and tablecloths, today it is also conquering walls.

 

Credit: Dior

 

They are called textile walls and are created from embroidered panels in linen, organza or satin, used to decorate door frames, thresholds and boiserie, but also to redefine interior spaces. We discussed this with Anna Monti, a company specialized in custom embroidery and home linen, which describes a complex challenge: large dimensions require special machinery capable of ensuring millimetric precision.

 

foto anna monti

Credit: Anna Monti

 

The strength of embroidered walls lies in customization. Each piece is created tailor-made for the space it inhabits, but can also be added, modified or moved without altering the architecture. This versatility makes it ideal for adding character to interiors or for expressing a brand’s identity and values.

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