What is today’s consumer looking for when investing in luxury costume jewelry? Certainly access to a dream, with pieces that serve as entry-level items into a brand’s universe, but also quality, statement, and storytelling.
Credit: Zimmermann
While the jewelry segment—including fashion jewelry—continues to represent a positive value in the financial results of maisons and major groups, it is precisely here that brands must invest in creativity and value.
Credit: Valentino
The Spring Summer 2026 runways clearly reflect this, showcasing a wide variety of fashion jewelry, with a particular focus on necklaces and earrings, united by two key elements: gold and oversized proportions, along with a diverse range of styles and inspirations.
One of the strongest themes of the season is undoubtedly nature, with jewelry featuring engraved leaves and three-dimensional flowers, crafted in metal, leather, or fabrics such as organza, silk, and chiffon, echoing the craftsmanship seen in garments and accessories on the runway.
Then there is vintage, with the 1920s and 1930s serving as major references for designing contemporary precious pieces. This trend is closely linked to the rise of second-hand, now firmly established in the world of fine and semi-fine jewelry.
Credit: Chanel
According to a report by Bernstein and Vestiaire Collective, the jewelry and watches category was the fastest-growing in 2025, influenced in part by rising gold prices, but also reflecting a shift in consumer taste toward uniqueness and value.
Credit: Balenciaga
The past is seen as a place where craftsmanship can be rediscovered, in contrast to a present marked by uncertainty. As a result, maisons draw on traditional techniques and inspirations, combining them with innovation and alternative materials to win back Millennials and Generation Z.
