The hottest brand Index is a quarterly ranking of the hottest brands and products in fashion. This analysis takes into account and elaborates on the behavior of costumers, while also including conversion rates and sales from the various maisons. It also includes Google search data, as well as social media mentions and engagement statistics across the globe, this for a three-month period. This is the ranking for Q3 2021.
In first place we find Balenciaga, which compared to Q2, advances 6 positions
- Retourned to Haute Couture after 53 years
- Doubled down on the metaverse with Fortnite collaboration
- Teamed up with Kanye West for his Donda album launch
In second place Gucci, which, compared to Q2, loses 1 position
- Launched Vault digital store, based on the past, present and future of the house
- Reported 86% revenue increase for Q2
- Trailer for unaffiliated House of Gucci movie released
In third place Dior, which lost 1 position compared to Q2
- Held runway shows for haute couture and S\S 22
- Christian Dior: Designer of Dreams exhibition opened in NY
- Announced new partnership with Paris Saint-Germain football club
In fourth place Prada, which compared to Q2, advances 1 position
- Presented the S/S '22 collection live from Milan and Shanghai
- Reported 66% revenue increase for first half
- Announced Jake Gyllenhaal as face of the new fragrance campaign
In fifth place Louis Vuitton, which, compared to Q2, loses 1 position
- Released mobile game to celebrate founder's 200th birthday
- Collaborated with Fornasetti on a capsule collection
- Launched Horizon Bluetooth speaker
In sixth place Nike, which, compared to Q2, loses 3 positions
- Announced debut Serena Williams Design Crew collection
- Reported 16% revenue increase
- Expanded Rise retail concept with new flagship in Seoul
In seventh place is Bottega Veneta, which, compared to Q2, advances 1 position
- Announced S/S '22 will be shown in Detroit
- Reported 69% revenue increase
- Viral celebrity dressing moments include Hailey Bieber and Kendall Jenner
In eighth place Versace, which compared to Q2, advances 2 spots
- Unveiled surprise 'Fendace' collection with Fendi
- S/S '22 show featured Dua Lipa, Gigi Hadid and Naomi Campbell
- Dressed Lil Nas X for the Met Gala
In ninth place Fendi, which compared to Q2, advances 3 positions
- Teamed up with Versace on a special collection
- Kim Jones presented his second haute couture collection for the house
- Announced the eyewear partnership with Thélios
Saint Laurent closes the top ten, which, compared to Q2, loses 1 position
- Held the S/S '22 show in Paris, inspired by Paloma Picasso
- Showed men's S\S 22 collection in Venice
- Reported 119% revenue increase for Q2
