The February 2019 edition of MICAM Milano closed successfully with an attendance of 44,668 visitors (UP 5,2%), including 26,543 international visitors (+8.4%). The event revealed important signs of growth, despite the complex economic scenario in the footwear industry. As requested by the Ministry of Economic Development, starting from this edition theMICAM introduced a new system for certifying attendance. "theMICAM attracted exhibitors and visitors from all over the world, confirming its unique attractiveness and credibility as the world's leading event for quality footwear,” says Assocalzaturifici president Annarita Pilotti. "The trade fair is alive and well, and we are very happy with the results of this edition, in excess of our expectations. Unfortunately, the market is still in difficulty: domestic demand continues to shrink, though growth in the numbers of Italian buyers suggests this trend may be about to turn around. MICAM Milano confirms its central role for growth and research on international markets. While response from European nations was good, with Germany in pole position registering a 27% increase in attendance, the best performances came from Asia, with the number of South Korean visitors up 37% and the number from China up 30%”. MICAM Milano is a continually changing trade fair, and a new layout is being prepared for the next edition to respond to exhibitors' needs, in terms of both practical features and attention to details.
The footwear industry's leading international trade fair, MICAM promoted by Assocalzaturifici, is a one-of-a-kind event with over 2000 footwear collections at each edition, successfully melding business and fashion.
The event takes place in Milan twice a year, in February and September, in the Fiera Milano Rho trade fair district. It showcases the autumn/winter and spring/summer collections for the following year, respectively.
The fair occupies an exhibition area of about 63.000 square meters and plays host 1.300 companies each edition, of which more than 600 are international. Together they represent over 30 different countries.
MICAM is the landmark event for footwear industry professionals from all over the world.
Given the attendance figures of 45.000 visits per edition, of which half coming from around 130 foreign countries, MICAM confirms its role as a privileged showcase for promoting new collections. At the same time, it is also a decisive opportunity to do business and establish tangible commercial contacts.
The next edition of MICAM Milano are scheduled for the 15-18 September 2019 for presentation of the Fall/Winter 2019/2020.
More info on the website www.themicam.com
