There are 760 exhibitors already confirmed for the next Pitti Uomo (Jan. 10th-Jan. 13rd, 2023), with a good 40 percent coming from abroad. For this edition of the Florentine event, the spaces in the Fortezza will be expanded and the exhibition itinerary will be enriched, with an inspiring theme - PittiWay - that highlights the desire to move, discover and experiment again, in an even more international crossover dimension. "It's an emblem of the desire to restart, taking a direction and an orientation, at a time when making choices is not easy; the theme frames all the decisions we are called upon to make in order to get out of the current 'global gridlock,'" Agostino Poletto, Pitti Immagine's director general, told the press.
Pitti Uomo thus expands its itinerary with the return of I Go Out, the section dedicated to the world of outdoor research clothing. In addition, the Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling and the S|Style area focused on eco-responsible fashion are enriched with protagonists, to which are added two new features: the special areas the Sign, dedicated to design and furnishing accessories, and PittiPets with a selection of proposals for our four-legged friends.
Martine Rose
The fair has a good number of special projects on its calendar, to which is added the choice as Guest Designer of London-based fashion designer Martine Rose (the star of an event on January 12th and with whom Cuoio di Toscana will produce for a special capsule of 100% eco-friendly footwear), while as Designer Project has been chosen Belgian Jan-Jan Van Essche, whose fluid fashion will be on the catwalk on January 11th
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Jan-Jan Van Essche
All of the brands at Fortezza da Basso will also be featured on the Pitti Connect digital platform, which has been active since Dec. 6th.
