PITTITIME is the theme of this edition!




The winter edition of Pitti Uomo, number 105, will take place at the Fortezza da Basso in Florence from January 9th to 12th, 2024. In the current international context, the event confirms itself as the point of reference for brands and designers, buyers and trade press at the opening of the season. Not only a showcase of excellence for the Fall/Winter 2024-2025 collections, but also a place that mirrors the trends, creativity and new instances that cross society. Emblematic are the choices as Guest designers of Luca Magliano and Steven Stokey-Daley, two young creatives - already protagonists at the beginning of their careers in special Pitti Uomo projects dedicated to emerging talents, respectively Who's On Next in 2017 and S-Style in 2021 - who will bring to Pitti Uomo many insights, as well as the spectacle of their fashion. On the attendance front, the number of exhibitors continues to grow, thanks in part to some important returns from key companies. Pitti Uomo in January will present the collections of 832 brands, with a relevant percentage of foreign brands (46 percent). The format of Pitti Uomo is confirmed in all its facets, with a layout that will emphasize individual sections, focuses on vintage and the pets world, and the expansion of international collaborations with the launch of NEUDEUTSCH, an unprecedented project on new wave design from Germany.


"Pitti Uomo is to all intents and purposes an indispensable moment of comparison that makes Florence a leader in the sector of events dedicated to fashion," comments Raffaello Napoleone, CEO of Pitti Immagine. "From our special observatory we grasp the desire of brands to be present, to show up and meet customers. On this front, we are confident in a large participation of foreign buyers. In a unique and spectacular setting, which brings together all the protagonists of the international fashion scene, Pitti Uomo offers the opportunity for a unique overview of the new collections and to obtain useful feedback on the trends of the markets and the main creative scenes. The scouting work of the Pitti team has been thorough and, as always, we are convinced that the Florentine setting will bring additional value to the special projects on the calendar."


PittiTime: Pitti Immagine's new winter salon theme


Perceived, sensed, real, virtual, fleeting, unconquerable: time is not something that flows uniformly, from the past into the future, measured exactly by clocks. It accelerates, it decelerates, it seeks a rhythm. A bit like fashion. That's why PittiTime is the theme that characterizes Pitti Immagine's winter shows and the new Pitti Uomo adv campaign, directed by director Leonardo Corallini and coordinated by creative director Angelo Figus. "Nothing resembles Pitti Uomo more than time scanning, which, punctually, comes every season to propose, present, compare, anticipate, change," comments Agostino Poletto, general director of Pitti Immagine. "And on time also reflects fashion, accelerating collections in syncopated sequences of capsules, stabilizing in the timeless, defining the quiet luxury of garments that do not pass, in the continuous search for an identity heritage as a sign of continuity. A relentless path back and forth through quotes and references that seemed impossible to see returning, in a climate that cancels seasons and changes references."

Read the other news of January 2024