Lvmh brings to Florida the fifth edition of Lvmh Watch week, underway these days (until today) in Miami. The event is dedicated to presenting the latest collections of the Group's six watch maisons with their exceptional savoir-faire: after the 2023 edition that featured Bulgari, Hublot, TAG Heuer and Zenith in Singapore, this year the event also welcomes Daniel Roth and Gérald Genta, two Swiss houses relaunched within La Fabrique du Temps Louis Vuitton.
"Lvmh Watch week is an important event for our maisons, an opportunity for us to start the year by welcoming our customers and partners," comments Frédéric Arnault, CEO of Lvmh Watches. "This now annual event highlights the exceptional creativity of our teams and offers our guests a tailor-made experience to discover our new creations, each emblematic of unique watchmaking savoir-faire and vision.
Miami was chosen as the center of contemporary luxury and culture, but also because it represents a prominent city in a strategically important market for Lvmh. Reflecting the region's vibrancy, in 2022 the group introduced the Lvmh Institut des métiers d'excellence training program in North America in close collaboration with Tiffany & co. More recently, the holding company announced a sustainability partnership with the Miami design district to reduce store energy consumption and promote the use of solar power.
"This fifth edition of the Lvmh Watch week takes place in Miami, in the United States, a strategic market for our Watches & jewelry division," explains Stéphane Bianchi president and CEO of Lvmh's Watches & jewelry division. "We are excited and proud to once again shine a bright light on the collective momentum of our watch maisons, Bulgari, Hublot, Tag Heuer and Zenith of course, but also Daniel Roth and Gérald Genta, who are joining us for the first time this year.
