The magazine is the owner of this event realized with the expert care of two professionals Pierfrancesco Pitasi, founder and creative director of
MOODesign Studio, for the trend part, and Carlo Sorrenti, founder and CEO of Domino Ego, for the realizations part. The event, conceived and created to assist companies of excellence of made in Italy through direct dialogue with brands, is an immersion in research and development in a context of relaxation and exchange; it is an example where co-branding expresses the best of itself by concretizing through original objects what starts from the idea, from a vision. An interesting immersion between mood, technological entertainment and experimentation of objects each time different created by partner companies.
Second edition for two appointments, June 5 in Tuscany and June 19 in Veneto, to explore the trends of Fall Winter 25-26. Thanks to the appointment in Lastra a Signa (Florence) and in Fiesso D’Artico (Venice), respectively at the headquarters of Intertek and at The Hub by Rino Mastrotto, more manufacturing companies and research offices had the opportunity to participate in two fundamental moments for those who work in the luxury and Made in Italy sector, viewing a preview of the forecasts of color trends, materials and processing, delving into the nuances in a top-level overview that includes as many as 4 scenarios, the result of sociological analysis, trend hunting and market research.
From the trends come visions for the objects presented, and from the concreteness of the objects come as many visions. Traditional costume and fashion materials can undergo transformations and craftsmanship aided by technology. This year, for example, leather was made that was subsequently transformed into yarn, thicker for weaves, finer for a yarn through which to create knitted garments, both handmade and machine-woven. Also consistent with the criteria of sustainability-from raw material certifications to lower consumption of water or electricity-woven fabrics from different constructions, both basic and fancy, were created with partner companies.
For the second time at INside, co-branding proved successful and is intended to be an inspiration for the future trend of artisan and industrial fashion. Unique and richly decorated objects were born to achieve even “no sense” panels, which can stimulate the creativity of designers and insiders, create excitement, and make contacts between supply and demand. This is the unique and exclusive vocation and added value of INside. The success of the first 2023 edition has grown strongly in the double date of 2024.
“We are convinced that we have brought to the market a tool that was missing, a meeting of concrete dialogue, an original format that, in the same context, closes an inexplicably always remained open circle between inspiration and concreteness,” says Rossella Sciommeri, publisher of Leather&Luxury. Matteo Rovelli, marketing and communication manager, expresses his enthusiasm about how it was received by the target audience “I had never seen so much attention and enthusiasm in receiving the message we wanted to launch: teaming up, sharing one’s professionalism, co-branding is the way of the future.”
