This is revealed by a survey on the online positioning of the major fashion brands. But which brands are we talking about and what is the target audience?

Two stylists curate runways featuring independent designers at the heart of Berlin 

The step between fashion and technology is shortening. An example of this is SmartRicamo®, an innovative service that uses augmented reality technology to animate embroidery. Patented by ProgettiForme®, a textile company from Varese specializing in embroidery, SmartRicamo® was presented at the Fuorisalone in Milan.

The workshop days with the partners of the THINK BAG project, by Leather & Luxury and Loipell, continue to give the opportunity to the students of Polimoda to create the iconic bag for their brand. Désirée Calamai, Sales Manager at the Air Collection Embroidery Factory, presents her company and explains what drove her to participate in THINK BAG and what contribution they intend to make to the students.

We are coming out of a year of “hibernation”, where both brands and the Italian luxury goods industry have had time to reflect but also to reconsider the situation. The first piece of good news is that the “garment and accessory” sector is among those that expect a relatively rapid recovery. The second piece of good news is that the silent work of the past few months is proving to be an opportunity for companies that have known how to continue transforming and adapting to a market model that is markedly different from the one we were used to.