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This is not a detergent bottle

 

A bottle of detergent, but also a helmet and a teapot. These are some of the bags designed by Adrian Appiolaza for Moschino's Spring Summer 2025 collection, inspired by objects from our daily lives.

 

And although the appearance may mislead, these are bags that you can actually use. Made of smooth leather, they faithfully echo the shape and proportions of the original items, with details that focus on irony, but without sacrificing functionality. The helmet conceals an inner pouch closed with a drawstring, while the detergent bottle, personalized with a Moschino print, splits in half and is locked by a magnetic closure. Finally, the bag-teapot opens just like a real teapot: from the lid.

 

In short, these are not just eccentric bags, but real collector's items for enthusiasts, echoing the playful spirit of Franco Moschino, a pioneer of out-of-the-box bags: in his career, he designed some in the shape of gift boxes, ironing irons, and even pastry boxes.

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