Credit: APLF
Six young designers from China, Vietnam, Japan and Pachistan, discovering Tuscan vegetable-tanned leather. It happens within the L.E.D. Project, the initiative promoted by APLF in collaboration with the Genuine Vegetable Tanned Leather Consortium, with the aim of introducing this ancestral and fascinating tanning system to the new generation of designers.
The designers, who are part of the new generation of independent and cool Asian brands, will have the opportunity to use the leather donated by the consortium's partner companies to create bags that will be presented during the 2025 edition of APLF, which will be held in Hong Kong from 12 to 15 March 2025.
APLF is the most important trade fair for the leather goods industry in China and South-East Asia and is now in its 41st edition, with 800 exhibiting companies and 12,000 buyers arriving from all over Asia. The leather market is becoming increasingly important in China: from 6 billion in value in 2023, it is growing by 7% every year and the trend is expected to continue until 2030, the year in which 60% of the Chinese population, which is undergoing a profound transformation of its social fabric, will belong to the middle class, with a consequent increase in demand for medium and high-end leather products.
