“Imagine a world where it is forbidden to produce new things-the rate of creativity would be insane.” This is the provocative vision of Ellen Hodakova Larsson, a Swedish designer and winner of the latest LVMH award for emerging designers, whose philosophy is to use deadstock materials to produce clothes and accessories that have quickly become cult.
From the sheath dress made of many belts sewn together to the handbag woven from various scraps of leather to the clutch made from a discontinued boot, craftsmanship and manual skill are the cornerstones on which a creativity is founded in which limits are possibilities and in which leather, thanks to its extreme versatility, always acquires new life. It is also a virtuous project for the supply chain, highlighting the savoir faire of artisans and allowing the use of stock funds and offcuts thus minimizing waste, with a view to an increasingly circular fashion.
Thanks to her ability to transform inventories into new and original pieces, Hodakova has quickly won her place in fashionistas' wardrobes, with clients such as Kylie Jenner, Emma Corrin, and Maisie Williams loving her dark and highly creative collections. Her talent and approach is also highly valued by luxury fashion houses such as Gucci, which involved Hodakova in the Gucci Continuum project by providing accessories from old collections to make three one-piece bags.
“The world does not need more designers, but innovators who go beyond what has always been done.” Ellen Hodakova Larsson
