Credits: Bottega Veneta
Who would have imagined that one of the most criticized footwear would become the object of desire for the boldest trendsetters? Clogs, once associated with a rustic aesthetic, have gone from a symbol of bohemian style to a seasonal must-have, so much so that they have even conquered luxury brands such as Gucci and Hermès.
Originating in the Netherlands, clogs were used by peasants, laborers and miners for both their sturdiness and their ability to protect feet from cold and wet weather. The first significant change came in the 1950s with the introduction of the modern version: clogs. While retaining wood as a distinctive element, the silhouette became more streamlined, with a slight rise in the front. The Scholl brand's models became very successful, especially with the iconic Pescura clog.
Since then, technological innovation has led to the use of lighter and more comfortable materials, such as EVA, returning clogs to their utilitarian function. This shift has made clogs accessible to a wider audience, adapting perfectly to urban life. The Crocs brand, in particular, became a symbol of practicality, but also of a certain “bad taste” that inspired many creative reinterpretations. Several brands have started experimenting with shapes, colors and textures, turning clogs into trendy shoes or playing on their anti-fashion character. One of the boldest proposals? Bravest Studio's clogs, inspired by none other than the Hulk's feet.
